Why Outsource Your Online Marketing?
A very sensible question we hope both existing and potential clients ask before contacting Webformula, Essentially, you have 4 options;
1. to free up considerable amounts of time and learn the basics of web marketing yourself
Exploring The Online Marketing Options Available To You...
Firstly, website optimisation is a highly specialist industry in itself. There are literally hundreds of businesses within the UK offering web consultancy, with varying degrees of expertise.
Furthermore, there are thousands of websites, books, podcasts, companies which profess to offer you 'insider' knowledge to launch your web presence and get to no. 1 on google. If it was so easy to earn that treasured no. 1 spot on google, AdWords would not exist and well, we'd all be doing it ourselves (which does bring about the question... if 20 companies within one industry all have read the same article or spoken to the same salesman... how can it be done?).
2 years ago, in 2006, £1.26 billion was spent alone on cost-per-click advertising. That's a 67% increase over 2005 and gives you some idea just how far internet marketing has progressed and how adwords has essential rebuilt the search engine marketing platform.
Web Marketing is a huge booming industry due to the simple fact that it's a hugely rewarding opportunity to build tremendous growth for your business. So, before thinking of spending the time to understand and develop your own knowledge, there's an awful lot of time you could be spending more wisely on your own key strengths.
Your second option, rather than do it yourself, why not hire an internal member of staff? A great idea if you have the budget and the ability to source a professional with the necessary proven skillset to develop your business' online marketing success. Unfortunately, this skillset is few and far between... and on that basis, you have to pay for it! Typically, a Web Marketing Manager earns betwen £45,000 and £60,000 to sit as middle management and maintain your online business. A cheaper option is to promote in-house, but again, does your business have the time and/or patience to allow this person to develop the skillset to provide the necessary KPIs to build your online presence?
The third option available is to outsource to a reputable and experienced agency. Working with an agency offers the greatest opportunity for direct accountability. You set the guidelines, the KPIs and the definition of 'success' for your online marketing push. More often than not, during the building process, there isn't the requirement to have a full time Mon-Fri worker within your office to instigate your online marketing analytics, promotions and campaign management.
Working with an agency, such as Webformula, allows you to build a far greater trend pattern to achieve your sales revenue and company targets. You'll hit the ground running with ready-to-hand analytical software, adwords campaign management and standardised, effective SEO structure. Every step of the way there is an inherent accountability which allows you to grow your business as we grow your revenue.
It does sound horribly cliched, but we are your online sales & marketing director, managers and executives.
Webformula work on flexible contracts to ensure that our clients can see an immediate cost-effective plan. We spend as much time as is necessary understanding your business, your online goals, and we then position the Webformula to ensure your targets are met and more often than not exceeded.
Once campaigns are underway, we report back on the success. If we spot glitches or leakage, we fix it. If we spot opportunities, we let you know... and act upon them.
We're a new consultancy, with a fresh angle. We are growing. If we provide your business with the level of service that not only rewards you with your decision to use us, but builds your business exponentially, we feel you may pass the word on.
Incidentally, if you were toying with the 4th option, we doubt you were wise enough to read to this point.
Call us on +44 to discuss how we can work with your business.
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