The Right Marketing Mix For Your Business
Specifically,
we devise and implement action plans to maximise your spend through
Paid Search (PPC) advertising, Search Engine Optimisation and
Affiliate Marketing.
One element we bring to the table with all clients is flexibility. We devise your 'web formula' based on your individual business needs. Furthermore we offer honesty. If you're selling a product which we do not feel viable for an online business, we will tell you. When your offering is attractive to the consumer, we embrace your service and work closely with you to ensure maximum impact from every penny that you spend online.
The Art of Webformulation - Your Strategy Components
There are a variety of methods to utilise in order to bring qualified traffic through to your website. Trends come and trends go, we make sure that your online marketing initiatives are long-term, with short-term flexibility. Specific areas of expertise are;
Paid Search Advertising- Google Adwords, Yahoo! and Bing
Webformula
are a Google-approved Qualified professional company. We have worked on
budgets across the board from £500/month to £50,000/month. Since the
inception of Adwords and other PPC modules, we've worked from a
retailer's perspective solely focusing upon the all important ROI
figures. We're a P&L based business. We don't get excited about the
'success' of our clients campaigns until you do. Our strength is the
ability to analyse down to the very single keyword the activity of each
of our client's campaigns to ensure 100% performance across the
platform.
Search Engine Optimisation (SEO)
We've
been optimising websites online since the days pre-google.... where
directories were updated by hand and Altavista, the one time leader in
the Search Engine world, hid behind a corporate domain name.
Before
taking on any business proposition we spend time with our client to
ensure a complete understanding of your business and even more
importantly, your customer. We drive qualified traffic to your website
by optimising the traffic source(s) from a potential customer's
perspective.
Affiliate Marketing Campaigns
Put simply, Affiliate Marketing is the relationship build between two websites who have one single goal... to earn. Webformula
work with a range of affiliate marketing services to ensure the right
strategy is in place that suits your budget and maximises your response.
As
'old boys' of the affiliate marketing world we possess a significant
amount of experience and working relationships to help us understand
how to build your affiliate marketing campaign. We instigated one of
the UK's first independent affiliate marketing platforms in 1999 using
a simple methodology of building successful relationships with our
affiliates through communication and financial reward.
Email Marketing
Webformula
can assist with all your out-bound online email marketing campaigns.
Specifically, we look to optimise the routes available to build a clean
opt-in database to allow you to market directly your latest news,
offers or advice.
Site Analytics & Interpretation
You've
got the website... and now it's just a case of waiting for the traffic
to flow? If only it was that easy! Webformula utilise the latest
technology to work alongside our marketing efforts. This allows us to
quickly build a picture of your site usage paying particular attention
to the entry and exit pages and general traffic flow. This information
is datamined to ensure that your customers find out they are looking
for in the smoothest, quickest fashion.
Site Design
Webformula
work directly with YardPartners.com, our sister company. Our aim is
to ensure our clients have an entire range of web design, marketing and
software readily accessible. Our network of partners ensures we can
offer you cost-effective access to a whole host of web build propositions. Visit YardPartners.com for further information
