B2B Online Lead Generation
Online Lead Generation should invariably be your businesses most sensible strategy for obtaining new clients. The situation whereby you know your product and you know your potential buyer/client where you are separated by a few clicks of the mouse should sound appetising to any Marketing or Business Development Manager. So why are so few businesses taking advantage of the opportunities available?
If you're looking to develop a cost-effective source for qualified leads, speak with Webformula today to see how we may assist.
How Webformula Can Drive Your Online Lead Generation
Online Lead Generation is not only relevant to a service based company such as an accountancy, IFA or legal firm, but also in the case of an online retailer. Just the other day I was speaking with one of our clients regarding the % of customers who simply leave a website just as simply as they enter. What can be done to capture that persons attention?
Well, we already know their motive for visiting your site... this can be found in your
site analytics - the keywords from Google, the forum they found you through or the adword you purchased. At the end of the day, you've exerted time and probably money (your marketing budget!) in order to attract that visitor, so why simply let them leave without a trace?
Online Lead Generation can morph into a variety of different methods. Opportunities are available through adding a simple monthly competition to your site. Give your site visitors the opportunity to win a relevant and attractive prize and they will give you the opportunity to market back to them. For the large part most retail sites see 95 - 98 vistors out of 100 disappear without a trace. Give them a reason to stay and to share!
If you work in a niche industry where your audience is relatively limited why not offer a monthly industry report or information that may be valuable to your visitors? In return, they will provide their email address to attain such information. In simply terms, 3 visitors a day requesting information offers you 100 potential new clients on a monthly basis. Now multiply that number 10 fold? It starts to look interesting doesn't it?
You've probably spent a considerable amount of your online marketing budget to attract new customers through what are now perceived as the traditional methods of online marketing, email, PPC, SEO and Affiliate Marketing. You've bought your site visitors... now get as much from them as you need! Your message has to stand out... and so does your incentive. Entice your visitors with snippets of information you know they will find of interest. Visit any popular band website, you can hear clips of their latest songs... to entice you to buy the album. Transpose this view to your own business. What can you give your potential customers to ENGAGE them?
Webformula work with a variety of clients to offer a process for online lead generation. Working with our clients we take your ideas (you're the guys that know your industry best) and translate them to sound economical marketing campaigns. Add an extra 1000 names to your email newsletter each month? That's 12000 new recipients each year... convert 1% to new buyers and you've just earned 120 new customers. convert 10% and you've now added 1200 paying customers to your revenue figures. We look at innovative means to deliver additional online leads through utilisation of your knowledge.
Talk to Webformula today to see how we can demonstrate online lead generation methods that will be relevant to your business today.
Essentially,
we're your in-house lead generation strategists. We respond to your
requests and action the most cost-effective and productive approach in
order to succeed and enable your business to meet and exceed its short- and long-term online
targets.
