Affiliate Marketing Campaign Management
In 1999, whilst running one of the UK's leading online retail businesses, Webformula staff launched one of the UK's first independent affiliate programmes. We've understood affiliate marketing from day one. Prior to the UK launch of consolidators including Commission Junction, Tradedoubler, DGM or Affiliate Window, we built a network of over 2000 websites, all managed internally promoting our range of products and instigating the foundations for the development in the UK of Affiliate Marketing.
So, yes, we know Affiliate Marketing, so to answer any questions you may, speak to us, Webformula.
How Webformula Can Help Your Build Your Affiliate Marketing Campaign
More importantly, our standing within the industry through the elements of trust and pro-active relationship building, are now passed through to our own Affiliate Marketing clients at Webformula.
Whilst running affiliate programmes and account managing core relationships, we are affiliates ourselves, and understand the exact requirements in order to produce long-term relationships.
Put simply, your affiliates are your online sales force. In order to incentivise your online affiliates you must COMMUNICATE. Affiliates are an exceptionally savvy bunch. Simply offering £x per sale or lead will not do justice to the opportunity in hand. Offering additional incentives to your top performing affiliates and to look specifically at aiding the conversion rates through your site will assure your affiliates that YOU are working for THEM as much as THEY are working for YOU.
Key areas that are often overlooked are the adherence to standard Affiliate etiquette guidelines - paying on time, minimising fraud (and communicating with your affiliates why!), minimising site promotion of telephone sales or other offline sales(where affiliates will not see any commission earning), minimising tracking issues and being proactive within the affiliate community.
At Webformula, we can assist and direct all of your Affiliate Marketing activity. We manage the day-to-day account running, speak directly with your top performing affiliates and proactively recruit new affiliates.
We work directly with your Affiliate Marketing service provider (we have long term relationships with Tradedoubler, Affilate Window, AffiliateFuture, Commission Junction and others) to ensure all correct methods are in place to generate the demand and results our clients require.
We ensure our clients are offering the most cost-effective and enticing product offering to ensure the greatest return on investment. We educate our clients to ensure there is an understanding behind the latest affilate marketing technology (the industry is developing at a tremendous pace!) and we report the success of your affiliate developments.
Contact Webformula today to discuss how we can assist with the development of your own business' affiliate marketing strategy
Essentially,
we're your in-house affiliate marketing department. We respond to your
requests and action the most cost-effective and productive approach in
order to succeed and enable your business to meet and exceed its online
targets and your ambitions.
Further Affiliate Marketing Info
Further articles published by Webformula relating to Affiliate Marketing can be found at;
"Launched my program, okay, where are the sales?" - we take a look at just how important daily management of your program really is.
Affiliate Marketing … The Online Golden Ticket? - we evaluate the competition you'll face and how to keep ahead of your competitors in affiliate marketing
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