About Webformula
Webformula is the brainchild of 2 Directors each with over 14 years worth of online marketing experience. We've each worked in a variety of different retail, service and manufacturing sectors.
We bring a certain ideaology that our clients like. We see things from their perspective and always remain focused on the most integral parts of a marketing campaign... revenue, margin and longterm opportunities. We don't flower our client reports with "oooh, look how many people clicked this link" comments unless there's a result behind it.
The Webformula Management Team
Daniel Squirrell
Daniel has over 18 years experience within the Publishing and Digital Media industry. He previously held the position of CEO with eMagazineshop (a venture co-owned by John Menzies plc) which focused on both B2C and B2B magazine sales and fulfillment. Prior to this he worked for many years with John Brown Publishing. Daniel has an abundance of strategic and practical expertise spanning both on and offline projects
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Neil Buirski
Neil has over 16 years experience within IT and Digital Media. As commercial director at our sister company, Yard Partners, Neil has overseen the implemention of an array of projects with clients including Unilever, AOL, Endemol, Computeach and IPC. Neil previously held the position of Chief Operating Officer with eMagazineshop (a venture co-owned by John Menzies plc) which focused on both B2C and B2B magazine sales and fulfilment. Prior to this Neil was Sales Director for Thomson NETg Limited responsible for major global clients in the banking and IT Sectors.
Neil combines expert online knowledge with essential operation skills and specialises in the development of online strategies for both B2C and B2B clients
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Lauren Sexton
Lauren joined Webformula with over three years experience spread across the Public Relations, Corporate Communications and Marketing industries. After reading PR and Communication at university, Lauren began working as an Account Executive for a leading PR agency specialising in the corporate B2B & B2C sectors and later moved into the leisure market. During this time Lauren was involved in the strategic media campaign planning and full-scale communication strategies of projects with household name brands, small business start-ups and everything in between. Building on her leisure knowledge, Lauren transferred in-house to a health and beauty training school, working closely with the Proprietor to devise a branding, marketing and positioning strategy both on and offline. Most recently, she oversaw the media launch of their sister company - a new beauty product range.
Lauren's pro-active approach combined with innovative thinking allows her to build strategic online media campaigns and achieve results.
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Essentially,
we're your in-house online marketing department. We respond to your
requests and action the most cost-effective and productive approach in
order to succeed and enable your business to meet and exceed its online
targets.